PHILADELPHIA. 'Heroin in pill form': Philly targets prescription painkillers to curtail fatal ODs

By Sam Wood

There were 907 fatal overdoses in Philadelphia last year. Opioids — heroin and prescription painkillers — were implicated in 729 of them. 

Many of those killed by heroin began their addictions with prescription opioids, so the city is launching a TV and social media campaign labeling legal painkillers as “heroin in pill form.” The aim of the $182,000 campaign, announced by the Health Department Monday at City Hall, is to save lives.

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